Our colour pallete contains three different types of colours. On the top of the hierarchy we have our Primary colours Spark Orange and our Heritage Blue which are the main colours of our brand. Complementary to those primary colours are the Secondary colours which give a sense of space and keep our look and feel consistent. Below that are our Expressive colours that we use for more creative and expressive communication.
Meet Spark Orange and Heritage Blue. These are the primary colours in our Nedap brand palette. Spark orange is a warm colour that pairs really well with the cooler Heritage Blue.
We use colours to pinpoint what people need to see. The bright orange is used to draw the eye and highlight key elements. That is why in comparison with Heritage blue the colour Spark Orange is used sparingly.
For the digital domain of our branding we use the RGB or the HEX codes to define our colours. Choosing the RGB or the HEX value is mostly a matter of personal taste.
The CMYK colour model is used for colour printing, also to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Because the final printout heavily depends on the press manufacturer or the used printing hardware, some adjustments of the CMYK values are recommended to achieve the best possible result.
The Pantone Matching System (PMS) is a proprietary colour space. We use PMS colours for our pre-printed assets like business cards, letterheads and envelopes.
Do: Use the approved colour palette.
Our colours have been carefully picked to work well with the rest of our palette. When you stick to these colours you cannot go wrong.
Don’t: Sample colours with the colour picker
The colour sampling tool (also known as the ‘eye dropper’) is inaccurate. For accurate results use colour codes instead.
