Colour

Pallete

A colourful balance between our human side and technological expertise

Our colour pallete contains three different types of colours. On the top of the hierarchy we have our Primary colours Spark Orange and our Heritage Blue which are the main colours of our brand. Complementary to those primary colours are the Secondary colours which give a sense of space and keep our look and feel consistent. Below that are our Expressive colours that we use for more creative and expressive communication.

 

Download CMYK colours template
01.

Primary colours

Always show values

Meet Spark Orange and Heritage Blue. These are the primary colours in our Nedap brand palette. Spark orange is a warm colour that pairs really well with the cooler Heritage Blue.

We use colours to pinpoint what people need to see. The bright orange is used to draw the eye and highlight key elements. That is why in comparison with Heritage blue the colour Spark Orange is used sparingly.

Spark Orange
RGBCopied!255, 108, 55
CMYKCopied!0, 64, 73, 0
HEXCopied!#FF6C37
PMSCopied!165C
Heritage Blue
RGBCopied!2, 58, 79
CMYKCopied!96, 61, 42, 36
HEXCopied!#023A4F
PMSCopied!2965C
02.

Secondary

Always show values
People Highlight
RGBCopied!255, 240, 219
CMYKCopied!0, 7, 16, 0
HEXCopied!#FFF0DB
PMSCopied!155C
Scientific Highlight
RGBCopied!232, 247, 252
CMYKCopied!13, 0, 0, 0
HEXCopied!#E7F6FC
PMSCopied!2707 C
Heritage Highlight
RGBCopied!244, 244, 244
CMYKCopied!5, 3, 4, 0
HEXCopied!#F4F4F4
PMSCopied!BLACK C 5%
White
RGBCopied!255, 255, 255
CMYKCopied!0,0,0,0
HEXCopied!#FFFFFF
PMSCopied!-
03.

Expressive

Always show values
People Yellow
RGBCopied!(253, 195, 45)
CMYKCopied!0, 11, 80, 0
HEXCopied!#FDC32D
PMSCopied!136C
People Muted
RGBCopied!(251, 176, 31)
CMYKCopied!0, 18, 80, 4
HEXCopied!#FBB01F
PMSCopied!123C
People Light
RGBCopied!(254, 222, 175)
CMYKCopied!0, 7, 30, 2
HEXCopied!#FEDEAF
PMSCopied!-
People Highlight
RGBCopied!(255, 240, 219)
CMYKCopied!0, 7, 16, 0
HEXCopied!#FFF0DB
PMSCopied!155C
Spark Orange
RGBCopied!(255, 108, 55)
CMYKCopied!0, 64, 73, 0
HEXCopied!#FF6C37
PMSCopied!165C
Spark Muted
RGBCopied!(232, 100, 53)
CMYKCopied!0, 64, 73, 10
HEXCopied!#E86435
PMSCopied!2026 C
Spark Light
RGBCopied!(253, 199, 176)
CMYKCopied!0, 22, 31, 0
HEXCopied!#FEC7B0
PMSCopied!932 U
Spark Highlight
RGBCopied!(255, 234, 226)
CMYKCopied!0, 17, 18, 0
HEXCopied!#FFEAE2
PMSCopied!162
Artful Red
RGBCopied!(206, 15, 61)
CMYKCopied!0, 96, 43, 0
HEXCopied!#CE0F3D
PMSCopied!1925C
Artful Muted
RGBCopied!(179, 28, 56)
CMYKCopied!0, 96, 43, 14
HEXCopied!#B31C38
PMSCopied!-
Artful Light
RGBCopied!(250, 154, 176)
CMYKCopied!0,40,20,0
HEXCopied!#FA9AB0
PMSCopied!-
Artful Highlight
RGBCopied!(255, 210, 221)
CMYKCopied!0,22,10,0
HEXCopied!#FFD2DD
PMSCopied!-
Elegance Purple
RGBCopied!(113, 51, 119)
CMYKCopied!73,100,0,0
HEXCopied!#713377
PMSCopied!7663
Elegance Muted
RGBCopied!(92, 36, 97)
CMYKCopied!73,100,0,22
HEXCopied!#5C2461
PMSCopied!-
Elegance Light
RGBCopied!(210, 152, 215)
CMYKCopied!11,29,2,8
HEXCopied!#D298D7
PMSCopied!-
Elegance Highlight
RGBCopied!(243, 202, 248)
CMYKCopied!5,16,2,3
HEXCopied!#F3CAF8
PMSCopied!-
Intuitive Green
RGBCopied!(0, 104, 83)
CMYKCopied!99,14,60,52
HEXCopied!#006853
PMSCopied!336
Intuitive Muted
RGBCopied!(13, 87, 72)
CMYKCopied!99,14,60,64
HEXCopied!#0D5748
PMSCopied!19-5420
Intuitive Light
RGBCopied!187, 223, 178
CMYKCopied!32,0,30,0
HEXCopied!#BBDFB2
PMSCopied!-
Intuitive Highlight
RGBCopied!(215, 242, 221)
CMYKCopied!12,0,20,0
HEXCopied!#D7F2DD
PMSCopied!-
Scientific Blue
RGBCopied!(84, 167, 217)
CMYKCopied!73,25,0,0
HEXCopied!#54A7D9
PMSCopied!2995
Scientific Muted
RGBCopied!(41, 148, 201)
CMYKCopied!82,40,0,0
HEXCopied!#2994C9
PMSCopied!2925 C
Scientific Light
RGBCopied!(187, 223, 243)
CMYKCopied!27,3,5,4
HEXCopied!#BBDFF3
PMSCopied!9441
Scientific Highlight
RGBCopied!(231, 246, 252)
CMYKCopied!18,2,5,0
HEXCopied!#E7F6FC
PMSCopied!656C
Heritage Blue
RGBCopied!(2, 58, 79)
CMYKCopied!96, 61, 42, 36
HEXCopied!#023A4F
PMSCopied!2965C
Heritage Muted
RGBCopied!(2, 46, 63)
CMYKCopied!96,61,42,54
HEXCopied!#022E3F
PMSCopied!-
Heritage Light
RGBCopied!(206, 213, 221)
CMYKCopied!6,0,0,14
HEXCopied!#CED5DD
PMSCopied!537
Heritage Highlight
RGBCopied!(244, 244, 244)
CMYKCopied!0, 0, 0, 5
HEXCopied!#F4F4F4
PMSCopied!BLACK C 5%
04.

Combinations

05.

Digital vs. printing colours

RGB and HEX colour codes for our digital branding

For the digital domain of our branding we use the RGB or the HEX codes to define our colours. Choosing the RGB or the HEX value is mostly a matter of personal taste.

CMYK colours for standard print work

The CMYK colour model is used for colour printing, also to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Because the final printout heavily depends on the press manufacturer or the used printing hardware, some adjustments of the CMYK values are recommended to achieve the best possible result.

PMS colors for high-quality, pre-printed assets

The Pantone Matching System (PMS) is a proprietary colour space. We use PMS colours for our pre-printed assets like business cards, letterheads and envelopes.

06.

Best practices

Do: Use the approved colour palette.

Our colours have been carefully picked to work well with the rest of our palette. When you stick to these colours you cannot go wrong.

Don’t: Sample colours with the colour picker

The colour sampling tool (also known as the ‘eye dropper’) is inaccurate. For accurate results use colour codes instead.