Rules and guidelines for Nedap’s corporate identity such as color, typography and layout also apply to Nedap Employer Branding. There are no exceptions. However, there are a view applications within these guidelines that are specific to Employer Branding, as described here.
Main use of the basic shape system, specific for employer branding
To keep it simple, we’ll stick with the shape of the rounded pentagram; the basics of our design / shape system. However, we tilted this shape by 9° to make it more applicable and a little more exciting. We use this primary application for all campaign images and main visuals.
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![](https://brandguide.nedap.com/wp-content/uploads/2024/06/f7f670a4-c8b5-4063-8dda-00ac2e6537d9-e1718018579551.png)
Second possible application
By rotating the tilted shape by 180º it fits nicely with the tilted basic shape and it remains simple and straight forward. Together, these are the two default options to apply the basic shape system when used for Nedap recruitment.
![](https://brandguide.nedap.com/wp-content/uploads/2024/06/375a72cb-3498-4934-a67f-69125ef07e6a-e1718018626157.png)